What if I told you about a magic pill that will instantly get you excited about your new online store? Well, that’s what case studies are to me.

Simply put, a case study describes the step-by-step process that someone went through building their online store. It includes everything from idea to marketing and gives you a good idea of what goes on behind the scenes.

These 5 case studies show you real world examples of how someone else built they online business and what they did to get the first customers in. Let’s get started!

How I Imported Gaming Glasses With Alibaba and Made $2,416.51 in 5 Weeks

This case study, written by a Shopify employee, talks about the launch of a gaming glasses product. Corey Ferreira built this online business purely as a test and case study to demonstrate the power of ecommerce.

Learn how Corey sourced products from China, put them together as a custom brand and sold them to a dedicated community of gamers online.


How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days

How can a product so simple generate such good sales in just 3 days time? This case study shows you how simple it was to create and launch this Matcha tea business by showing exactly what they did along the way.


How I Built an Online T-Shirt Business and Made $1,248.90 in 3 Weeks

If you think apparel is a difficult niche, think again. This step-by-step case study highlights the process of building a t-shirt business from scratch and taking it to substantial turnover in just 3 weeks time.


How I Built An Online T-Shirt Business In 24 Hours With $24 That Made $347 The First Day (And How You Can Too)

Making $347 on your first day can be as simple as selling custom t-shirts. If you believe you’re an entrepreneur at heart but aren’t sure if ecommerce is right for you, this case study will convince you.

It describes the in-detail process of a unique and very entrepreneurial venture: hyper-local t-shirt design.


The results of the 24-Hour Business Challenge

If all the case studies I listed above didn’t convince you, hopefully this one will. Noah Kagan talks about how he launched a unique ecommerce business in just 24 hours and got this beef jerky subscription service to $3000 in sales!

Noah documented every step along the way so set back, watch and learn.

Grab This FREE Beginner's Guide to Ecommerce

Lost in information? This practical guide will help you get started. We lay down the very fundamentals of starting your own ecommerce business.


  1. Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    • Koen West Koen West

      Hi Jan,

      Thanks for your comment and interest in 21 Brands. Congratulations on starting your journey as an entrepreneur, that’s one step ahead of most people who are stuck “dreaming” about “someday” starting their own business.

      You absolutely must use analytics tools, otherwise how would you know where traffic comes from and how people behave on your site? These things are super crucial and without them you can’t scale. The main one is Google Analytics; you can learn the basics and advanced techniques on YouTube. Other than that you can try Optimizely for split testing and Hotjar for more advanced user behavior analytics.

      Your website looks nice, what’s your goal with it? Are you looking to build an email list and send affiliate offers? Or you selling something or giving something away? Determine one main goal of that landing page and craft the page towards that. So if you’re looking to push a free giveaway, make sure there’s a clear CTA that people can’t ignore.

      Also the language on your website is a bit formal and doesn’t sound like proper English…or maybe it’s just me. Learn the basics of copywriting and landing pages. You can steal good landing page design by looking at LeadPages or Instapage.

      If your goal is to get people on a mailing list, give away good information and some people might sign up (you know it works cause you just signed up to mine ;-)).

      Then finally, don’t forget patience. It can take a while before you start seeing results and there’s always a learning curve when you start something new. But if you have a true passion for running your own business, you’ll eventually have success doing what you love.

      All the best
      Koen West

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