Many starting Shopify entrepreneurs wonder how they can increase conversions. If you’re simply showing products to people, you’re leaving money on the table. You should have ways to capture email addresses, create a sense of urgency and have plenty of up and cross sells to increase your total purchase amounts.
We look at the top 8 Shopify apps that will help you increase conversions by 500% or more compared to running a store without any optimization methods in place.
I suggest you install all of the mentioned Shopify apps and configure them properly. It will have a huge impact on your conversions.
This awesome plugin lets you display 3 key countdowns: deals, stock, and the number of people watching the product for extra social proof.
Why does this matter? Well, have you ever put anything off? Of course you have. Putting things off is our brain’s default mode. Your brain wants to keep you at homeostasis and avoid any change in your current situation. That’s where complacency and laziness kick in; it’s human nature.
By adding these features to your products, you’re creating a limited time frame for people to buy in. This sense of urgency is super important in sales. People will feel rushed to buy the item now before it’s too late and you’ve basically replaced the “avoid the unknown” default mode with “I don’t want to miss out on this”.
Did you know that if you’d bought $100 worth of bitcoin in 2011 you would have benefited from a low market value of 30 cents per bitcoin and received a total of 333.33 bitcoins for your initial purchase? By December 2017, your $100 bitcoin investment would have been worth $6,594,267 (ouch).
Now you understand the importance of the fear of missing out (FOMO).
When you shop online, you’re all alone. This creates a problem when it comes to social proof.
When you see a lot of people around an item or in a particular section of the store, it peeks your interest to go check it out. I have this with restaurants too, where I much prefer a crowded restaurant over the completely empty one next door.
There’s an old scam they used to perform (and still do) in many places around the world called a shell game. The game involves 3 shells or cups and a small ball and works on the same principles for social proof. From Wikipedia:
In the shell game, three or more identical containers (which may be cups, shells, bottle caps, or anything else) are placed face-down on a surface. A small ball is placed beneath one of these containers so that it cannot be seen, and they are then shuffled by the operator in plain view. One or more players are invited to bet on which container holds the ball – typically, the operator offers to double the player’s stake if they guess right. Where the game is played honestly, the operator can win if he shuffles the containers in a way which the player cannot follow.
In practice, however, the shell game is notorious for its use by confidence tricksters who will typically rig the game using sleight of hand to move or hide the ball during play and replace it as required. Fraudulent shell games are also known for the use of psychological tricks to convince potential players of the legitimacy of the game – for example, by using shills or by allowing a player to win a few times before beginning the scam.
This plugin adds social proof to your store. Your visitors can see that other people are buying products from you continuedly. This creates trust; “if others are buying all the time, I’m sure it’ll be fine”, and a sense of urgency as well.
Imagine you’re browsing through an online store, you’re ready to buy something and then a question pops into your head: “I wonder what material this is made from”. You could email the store and ask this question before you buy, but you’re probably too lazy for that.
Now imagine a little window comes up where you can open a Facebook chat. The store owner (or rep) answers your question. Do you think you’re more likely to buy the item?
Probably… and that’s why this plugin works.
Just make sure you actually check your Facebook page chat regularly. If you’re using the Facebook app on your phone it should give you a notification when there’s a new chat, depending on your notification settings.
Another awesome app. This one sends a personal message FROM YOUR PERSONAL EMAIL ACCOUNT to new customers. Imagine you receiving a personal thank you message from the store’s founder. You’ll feel appreciated and might even tell a friend of the store’s good service and personal touch.
Just install this app already, it works wonders.
Who doesn’t like discounts? I know I do! (although I’m Dutch so that might explain things).
The average visitor to your store will LEAVE, not buy. If your traffic converts at 5%, that means 95% of your website visitors simply left without making a purchase. This kinda sucks, so capturing a visitor’s information is absolutely critical.
A great way to do this is by offering a discount code. Better Coupon Box displays a coupon only after people follow one of your social media accounts.
That way you don’t lose the potential customer and he or she will receive more awesome deals in the future; everybody wins.
How many times have you added more items to your cart just to get free shipping? I know I do it all the time.
This app lets you add a simple free shipping bar to your site that changes based on a customer’s cart value. They’ll see how much more is needed for free shipping, which helps increase the average cart total by A LOT!
Like I said before, people HATE missing out on things. By basically telling them to pay an extra $2.50 that they can avoid by simply buying another item, they’re likely to buy more stuff.
When you’re in the street and you hear someone yell “hey you!”, you will look (unless you’re listening to the Shopify Masters podcast on your phone of course).
The internet nowadays is a constant battle for people’s attention and web makers have to be much more creative than in 2005. While back in the day people would click on a banner ad to see what it was all about, nowadays people rarely even read an article. They skim over content quick and are super wary of advertising or anyone trying to sell them (GaryVee was right: marketers ruin everything).
PushOwl uses simple, custom push notifications to show visitors a message. You can show notifications for abandoned carts or have people sign up to receive a message when an item is back in stock.
“25% off if you buy 2” or “3 for the price of 2”; these are upsells. They help you sell more items that you otherwise wouldn’t have sold. Same as the Free Shipping Bar app, having this installed will increase the average cart value because people will add more items to their cart to get the benefits. Simple yet effective.
All this app does is display trust icons on your product pages. Trust icons are MasterCard, Visa, PayPal and other icons that you choose. Installing and configuring this app literally takes 20 seconds and it’ll create more trust with your visitors which makes them more likely to buy.
21Brands.com is a platform that helps starting entrepreneurs launch and grow their own e-commerce business. We provide tons of free information, but also offer 1-on-1 coaching so you get the personal support and guidance you need. Questions? Leave a comment below. Make sure to follow us on Twitter @brands_21
Stop SUCKING at e-commerce?
Lost in information? We’re launching a complete step-by-step e-commerce course soon. Get Lifetime FREE Access by signing up early.