8 Killer FREE Shopify Apps to Increase Conversions by 527%

Many starting Shopify entrepreneurs wonder how they can increase conversions. If you’re simply showing products to people, you’re leaving money on the table. You should have ways to capture email addresses, create a sense of urgency and have plenty of up and cross sells to increase your total purchase amounts.

We look at the top 8 Shopify apps that will help you increase conversions by 500% or more compared to running a store without any optimization methods in place.

I suggest you install all of the mentioned Shopify apps and configure them properly. It will have a huge impact on your conversions.

Countdown Cart by Beeketing

This awesome plugin lets you display 3 key countdowns: deals, stock, and the number of people watching the product for extra social proof.

Why does this matter? Well, have you ever put anything off? Of course you have. Putting things off is our brain’s default mode. Your brain wants to keep you at homeostasis and avoid any change in your current situation. That’s where complacency and laziness kick in; it’s human nature.

By adding these features to your products, you’re creating a limited time frame for people to buy in. This sense of urgency is super important in sales. People will feel rushed to buy the item now before it’s too late and you’ve basically replaced the “avoid the unknown” default mode with “I don’t want to miss out on this”.

Did you know that if you’d bought $100 worth of bitcoin in 2011 you would have benefited from a low market value of 30 cents per bitcoin and received a total of 333.33 bitcoins for your initial purchase? By December 2017, your $100 bitcoin investment would have been worth $6,594,267 (ouch).

Now you understand the importance of the fear of missing out (FOMO).

Sales Pop by Beeketing

Sales Pop by Beeketing

When you shop online, you’re all alone. This creates a problem when it comes to social proof.

When you see a lot of people around an item or in a particular section of the store, it peeks your interest to go check it out. I have this with restaurants too, where I much prefer a crowded restaurant over the completely empty one next door.

There’s an old scam they used to perform (and still do) in many places around the world called a shell game. The game involves 3 shells or cups and a small ball and works on the same principles for social proof. From Wikipedia:

In the shell game, three or more identical containers (which may be cups, shells, bottle caps, or anything else) are placed face-down on a surface. A small ball is placed beneath one of these containers so that it cannot be seen, and they are then shuffled by the operator in plain view. One or more players are invited to bet on which container holds the ball – typically, the operator offers to double the player’s stake if they guess right. Where the game is played honestly, the operator can win if he shuffles the containers in a way which the player cannot follow.

In practice, however, the shell game is notorious for its use by confidence tricksters who will typically rig the game using sleight of hand to move or hide the ball during play and replace it as required. Fraudulent shell games are also known for the use of psychological tricks to convince potential players of the legitimacy of the game – for example, by using shills or by allowing a player to win a few times before beginning the scam.

This plugin adds social proof to your store. Your visitors can see that other people are buying products from you continuedly. This creates trust; “if others are buying all the time, I’m sure it’ll be fine”, and a sense of urgency as well.

Facebook Chat by Beeketing

Facebook Chat by Beeketing

Imagine you’re browsing through an online store, you’re ready to buy something and then a question pops into your head: “I wonder what material this is made from”. You could email the store and ask this question before you buy, but you’re probably too lazy for that.

Now imagine a little window comes up where you can open a Facebook chat. The store owner (or rep) answers your question. Do you think you’re more likely to buy the item?

Probably… and that’s why this plugin works.

Just make sure you actually check your Facebook page chat regularly. If you’re using the Facebook app on your phone it should give you a notification when there’s a new chat, depending on your notification settings.

Happy Email

Happy Email

Another awesome app. This one sends a personal message FROM YOUR PERSONAL EMAIL ACCOUNT to new customers. Imagine you receiving a personal thank you message from the store’s founder. You’ll feel appreciated and might even tell a friend of the store’s good service and personal touch.

Just install this app already, it works wonders.

Better Coupon Box – Free Email Popups

Better Coupon Box - Free Email Popups

Who doesn’t like discounts? I know I do! (although I’m Dutch so that might explain things).

The average visitor to your store will LEAVE, not buy. If your traffic converts at 5%, that means 95% of your website visitors simply left without making a purchase. This kinda sucks, so capturing a visitor’s information is absolutely critical.

A great way to do this is by offering a discount code. Better Coupon Box displays a coupon only after people follow one of your social media accounts.

That way you don’t lose the potential customer and he or she will receive more awesome deals in the future; everybody wins.

Free Shipping Bar by Hextom

Free Shipping Bar by Hextom

How many times have you added more items to your cart just to get free shipping? I know I do it all the time.

This app lets you add a simple free shipping bar to your site that changes based on a customer’s cart value. They’ll see how much more is needed for free shipping, which helps increase the average cart total by A LOT!

Like I said before, people HATE missing out on things. By basically telling them to pay an extra $2.50 that they can avoid by simply buying another item, they’re likely to buy more stuff.

PushOwl – Web Push Notifications

When you’re in the street and you hear someone yell “hey you!”, you will look (unless you’re listening to the Shopify Masters podcast on your phone of course).

The internet nowadays is a constant battle for people’s attention and web makers have to be much more creative than in 2005. While back in the day people would click on a banner ad to see what it was all about, nowadays people rarely even read an article. They skim over content quick and are super wary of advertising or anyone trying to sell them (GaryVee was right: marketers ruin everything).

PushOwl uses simple, custom push notifications to show visitors a message. You can show notifications for abandoned carts or have people sign up to receive a message when an item is back in stock.

Discounted Upsells – Cross Sell and Upsell

Discounted Upsells - Cross Sell and Upsell

“25% off if you buy 2” or “3 for the price of 2”; these are upsells. They help you sell more items that you otherwise wouldn’t have sold. Same as the Free Shipping Bar app, having this installed will increase the average cart value because people will add more items to their cart to get the benefits. Simple yet effective.

Trust Hero by Booster Apps

All this app does is display trust icons on your product pages. Trust icons are MasterCard, Visa, PayPal and other icons that you choose. Installing and configuring this app literally takes 20 seconds and it’ll create more trust with your visitors which makes them more likely to buy.

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Shopify Store But No Sales? 7 Things You Must Change Right Away

Shopify Store But No Sales? 7 Things You Must Change Right Away

One thing that frustrates many of us are disappointing sales numbers from a newly founded online store. You set up your site, began promoting it, but you’re just not getting the kind of results you had hoped for.

Now what? The trick is to tweak some things on your site as well as your offsite (marketing) strategy. Since you’re only just starting out, you simply haven’t found the right combination of website optimization and promotion strategy yet. Let’s take a look at 7 things you can do to optimize your sales right now:

1. Bug test your site

You know exactly what your website does and you’re familiar with your experience running it. But do you understand the customer’s experience? If your potential customers are having a hard time navigating your store, instead of writing you a long letter of complaint, they’ll just leave.

So since your visitors won’t tell you, here’s some points to look for:

  • Is my checkout intuitive?
  • Are there too many checkout fields or steps?
  • Is all the text on my website clear and free of spelling errors and typos?
  • Are there any dead links (404 pages)?
  • Do I have a clearly written F.A.Q, contact page, shipping & returns information and about page that gives our users a clear idea of how it works?
  • Does my website work well on mobile devices and tablets?
  • Is there anything else that could throw off potential customers? For example; conflicting information, unclear instructions or unusual / unintuitive navigation.

An easy way to make sure your website’s usability is good, is by visiting established online stores and see how their navigation and usability compares to yours. If it seems like you’re doing something that’s out of the ordinary or just clutter, remove it.

2. Optimize your copy

Does your website simply convey technical information, or does it compel people to buy products from you? Optimizing the copy on your website is at least as important as optimizing the design and will increase your conversions dramatically.

According to a study by Nielson Norman Group, on average, visitors only read 20% of the content on a web page. Good web copy ensures the most important points stand out.

Besides optimizing your pages’ content, you should have strong product descriptions that list the benefits for the customer alongside the plain, technical facts.

3. Optimize your product images

Be honest: would you buy products from a web store that has unclear or blurry product images? Or how about product images that don’t clearly represent the product being sold? These are clear signals something is wrong with your store and this must be fixed.

If you’re working with a dropshipping supplier, find out if they have better product images available. If you can’t find any on their website, send them an email.

Alternatively, you can take product photos yourself and use those. Note that if you’re dropshipping from AliExpress, you might want to order 1 of each product and take the product images yourself.

If you already have HQ images but they’re a little too dark, use a photo editing program like Photoshop to fix the flaws. You can also hire a cheap freelancer on Fiverr.com to do this for you.

4. Double down on the good traffic

Let’s say you’re getting some traffic and have had some sales, but nothing to write home about. Instead of giving up, why not investigate how you can double down on the traffic that did convert?

This is why it’s very important to keep a close eye on your analytics. It is important that you understand which visitor did what. For example; 20 visitors from Pinterest left right away, whereas 20 visitors from Facebook visited more pages and 1 ended up buying a product.

Once you’ve identified the good traffic sources, go ahead and increase your efforts on that platform. Is it a forum? See if you can post more, or start contributing on similar forums as well. Is it Facebook? Maybe it’s time to cut out your Tumblr efforts and focus all your energy on Facebook instead.

Assuming you’ve had enough traffic and time to test with, you should cut out traffic sources that don’t work and focus on the ones that do.

5. Tweak your ads

Are you running any paid ads? Time to optimize. The goal of paid ads is to have a positive ROI on your traffic. This means that for every $1 you spend on advertising, you want to make $2 profit in return. Running break-even on ads can be rewarding, if the lifetime value of a customer is higher, but anything below a positive ROI is usually bad.

Split test multiple different ad copies and audiences until you’ve found an ad that at least breaks even. From there on it’s pretty easy to get to a positive ROI (e.g. return customers or optimizing product copy).

Running Facebook ads? Consider different ad types and read this Copy & Paste Guide: How to Drive a Flood of Ecommerce Sales Using Facebook Ads by Neil Patel.

6. Optimize your social media efforts

Are you establishing yourself as an expert in your field through social media? Are your social media accounts a good source for potential customers to find information about your brand and products?

As the name says, social media is social. This means that it’s more than just a place to dump your links and hope for the best. Potential customers enjoy reading about your products, your niche and your brand, and being reachable on social media will help get those people to buy.

For more information about post frequency, image sizes and other best social media practices, check out Hubspot’s social media optimization guide.

7. Get more traffic

50 visitors a day and no sales? What if those 50 visitors are mainly junk traffic in the first place? By attracting larger numbers of quality traffic, you’ll be able to see which sources are doing good and which ones are a waste of your efforts. Then you can double down on the good ones and burn the bad ones.

You won’t be able to properly analyse your web statistics until you’re attracting a reasonable number of daily unique visitors from a wide range of sources, like social media, forums, paid ads, content marketing or email.

Take a look at Shopify’s 50 Ways To Make Your First Sale to learn more about getting people interested and on your site.

Conclusion

By applying some of these principles and looking at your current situation and desired results, you’ll be able to eventually find the right combination that works for you.

Most importantly? Don’t give up. Overtime you will gain the experience and expertise you need to effortlessly run your own online business and you’ll find it hard to even imagine you ever had these problems to begin with.

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