If you’re reading this, chances are, you’re finding that Shopify isn’t working for you. You were expecting to make sales but you haven’t made any yet, or fewer than you had hoped.
Well, you’re not the only one. The internet is full of people who say that “Shopify doesn’t work”, even though Shopify keeps setting record after record (2018 Black Friday Cyber Monday (BFCM) shopping weekend, Shopify merchants collectively made over $1.5 billion USD in sales).
So how come you’re not making sales? There’s many possible factors that could play a role, but here’s the most common ones I’ve come across while coaching new Shopify store owners.
You’re not dedicated
Most people spend decades of their lives in school and college without any problem, but can’t even dedicate a few months of studying online business and marketing in their spare time.
Same with Shopify.
Employers often look for people with years of formal schooling and years of work experience. But when it comes to online business you expect to be an expert after watching 3 YouTube videos? That’s insane.
Truth is: online marketing ain’t all that hard. I made my first online dollars back in 2010. I simply copied an affiliate marketing method I read about on a forum and made $148 in just a couple of hours.
That was lucky. The next step for me should have been to systemize it and turn it into ongoing passive income. I didn’t.
To systemize and create a reliable online income, you have to be dedicated to testing, learning, working hard and some more testing.
Learn from the pros, try all sort of different things and don’t give up. Give up on the social media attitude of scrolling through stuff, that’s not how businesses are built.
Dedicate your time and energy to actually learning and be patient. Overtime, you’ll succeed.
Learn Facebook ads
If you’re only going to utilize one marketing channel, let it be Facebook. FB ads are scalable and relatively easy to learn.
Imagine the immense benefits of having ads run for $1000 a day while you make $1600 per day in profit.
Is having that kind of passive income worth learning this marketing channel? I think so.
You should start with 2 or 3 different ad sets, each with 3 or 4 different ads. Set the max spent per ad to $5 while you’re testing. When you’ve found ad sets and ads that perform better than others, test new combinations and new audiences against your winners.
Video ads perform better than image ads, but you can test both. We’ve found that a video that clearly displays a product being used and all applications and benefits works best.
If you’re completely new to Facebook ads, Shopify has a great Introduction to Facebook Ads for Ecommerce
In our Shopify Masters course we dive deep into Facebook ads with bad, mediocre and GREAT campaigns case studies.
Learn Influencer marketing
Influencers work really well in 2019 and it’s a good alternative to Facebook ads, though less scalable.
All it means is approaching Instagram influencers who have a large audience and offer a sponsored post to promote your product.
It’s fun to find influencers and compare their pricing. You’ll run into anything from $5 stories to $800 sponsored posts. I wouldn’t spend any more than $50 while you’re testing. A few tips:
Investigate their account: don’t go with Influencers who have a lot of followers but only spam comments or few likes on posts.
Haggle the price down: offer to pay less for the first post as a test and assure them you’re looking for an ongoing relationship.
Make sure they’ve got a loyal audience: a bunch of randos aren’t going to buy products off an Instagram post. Loyal fans are.
Send free samples: the best way to get the influencer excited. Also them using or wearing the product is 10x better than posting a video or photo endorsing it.
Once you’ve found a good looking influencer on Instagram, you can send them a quick DM. Something like this:
“Hey love your page. Do you offer sponsored posts? I got just the perfect products for your page and would love to work together“.
Keep it simple and sweet.
Build a brand
There are 2 types of Shopify store owners: those lifting off of trending products and making a killing with FB ads for a couple of months before they move onto the next, and those who are building a brand.
If you’re more comfortable with your own brand, go for it. This takes more manual labor than just running Facebook ads.
You’ll want a blog, active social media accounts, an active newsletter and a good relationship with your customers. That’s what brand means: something people recognize and associate with some thing or emotion.
https://randomstore.myshopify.com (ehm, what?)
You get my point.
On top of blogging, consider podcasting, trade shows, YouTube etc.
Just to be clear: you don’t have to do any of this to be successful with Shopify. You could just run FB ads and be profitable. This applies to building a lasting online brand.
You’re selling products to random strangers on the internet. What would it take for YOU to buy something off of some random store?
Put yourself in your customer’s shoes. Learn your audience, learn marketing.
The lack of commitment is, in my opinion, one of the top reasons new Shopify store owners fail. But if you’re serious about this online journey and can enjoy the fun of learning a new skill, you will succeed.
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