How To Find Winning Dropshipping Products in 4 Simple Steps

Are you starting your own Shopify Dropshipping store but don’t know where to start? You’re not the only one. Product research is a key element when you start  a new store and finding the right products to sell before you launch can save you months of frustration trying to sell something that nobody is buying.

In this quick guide, our coach Ryan shows you how he finds winning 5 or 6 figure products in under 20 seconds on Facebook.

Next we’ll go over finding these products on AliExpress; the world’s largest online marketplace for dropshipping items.


The original video on Ryan Melnick’s channel @RyanMelnick

Step 1: Go to Facebook

No paid tools or anything, we’ll just be using Facebook…

Step 2: Type “Get Yours Here” in the search bar.

Set the filter to only display results from this month. This will show you many hot dropshipping products that are being sold right now.

You’ll see products with thousands of comments, shares and hundreds of thousands of views. The more shares a video has, the more viral potential this product has.

Alternative search phrases include:

“Get Yours Today”
“Get Yours Now”
“Buy it Now”
“Get Yours Free” (free + shipping method)
“Get it Now”
“Get it Today”

And so on.

You should find plenty of hot selling products. Videos that only went up a couple of weeks ago and already have thousands of shares. Now that’s what I call a winning product.

Step 3: Find it on AliExpress

You want to make sure you can actually replicate this model and find the exact same product on AliExpress.

Head on over to AliExpress.com and type in the product name. If you’re having difficulties finding the product you’re looking for, try something similar and descriptive like “black coffee mug”.

If you can’t find it through AliExpress, try Google.

Go to Google Images and type in “site:aliexpress.com your keyword”. I find sorting through Google Images easier and quicker than going through AliExpress search result pages. Then click through to the AliExpress page from there and you can find the right products.

Note: I do not recommend going with products / sellers that have a low volume of sales. Ideally you’re selling products with at least a couple of hundreds orders and no less than a 4.5 rating. Do your own research on the supplier so you don’t end up reselling from someone who has little experience shipping internationally.

I also recommend you look at other sellers offering the same product to see if you can get it cheaper and from a higher rated seller. AliExpress helps you with this; just go to Feedback and scroll down, you’ll find other sellers selling the item.

Step 4: Replicate

Now that you’ve found a product that’s super hot on Facebook, it’s time to replicate their strategy. The first thing you need to wonder is whether or not the margins are fair. If the seller you found sells the item for $19.99 and AliExpress charges you $15, that’s probably not a good deal.

I prefer to go with products that have a good margin on them. For example: you buy an item for $18 with free shipping and it sells for $39.99 on Facebook. That’s a $21.99 difference. Now let’s say it costs you $10 in ads to acquire a customer, that totals to $11.99 of profit per sale.

If you do your up & cross selling correctly, your average order value will go up which can rack up the numbers even more.

Next steps:

If you’re new to dropshipping, you might want to start a general store with some of the products you’ve found on Facebook. Then you can test multiple products and multiple ad strategies from there. It’s all about testing, but finding hot selling products gives you a great chance of succeeding with Shopify Dropshipping.

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How do I find a reliable dropshipping supplier for Shopify?

How do I find a reliable dropshipping supplier for Shopify?

Starting a dropshipping business can be fun and exciting but there are many roadblocks you can run into. Today we look into suppliers. Where do you find one for the products you’re looking to sell?

What is dropshipping?

If you’re starting an online store that sells physical products, you need a wholesaler or manufacturer who can provide you these products at wholesale prices. But holding inventory may not be the most practical way to run your new ecommerce business.

Wholesalers often require a high initial purchase and you could easily end up paying $1000 or more, just to get the inventory. If you don’t want to invest this kind of money or just don’t like the idea of investing money in an unknown business (your own), dropshipping might be a better alternative.

Dropshipping simply means that the supplier takes care of shipping, and sends the package directly to your customer. A good supplier will remove their own labels and replace them with your store’s, so the customer has no idea that they received the package from the supplier and not from you.

This model works extremely well and is widely used by ecommerce businesses. If you’re just starting your first ecommerce business, I recommend you go with dropshipping. Since you’re not obligated to do anything, you can always combine dropshipping with your own inventory later.

Step 1: Choose a product

What would you like to sell? This sounds simple, but you must know EXACTLY what you want to sell.

For example, you shouldn’t say: “fashion”, but niche is down to something a lot more specific. How about “fashion for plus sized women”? That’s better, but still pretty broad and highly competitive. Can you niche it down even more? How about “RETRO fashion for plus sized women”? Now we got a pretty good niche.

Why so specific? We want to eventually have an audience of followers and influencers who love our brand. This is very difficult in a broad niche like “fashion”. The exception is when you’re starting a general store. But still in that case, you want to know exactly which categories and products you need.

Once you know what kind of products you want to sell, you need to find them. Unless you’re designing your own unique product, other stores will already sell items in the same style you’re looking to offer.

Find these stores.

You want to know exactly what type of products you’re looking for, otherwise how are you going to find a supplier for them?

Tip: while you’re looking at your competitor’s websites, note the URLs. Later you might want to use similar colors, designs, content and marketing strategies as them. After all, in business, there’s no need to reinvent the wheel.

Step 2: Finding a supplier

Now that you’ve found other merchants selling products you’re interested in selling, you should (sorta) know what to look for. Finding a supplier can be a time-consuming task but it ain’t so difficult when you know the tricks.

Method #1: AliExpress

This is one of the easiest and most obvious ways to find a supplier. AliExpress is home to millions of products that can be shipped directly to the customer’s home, anywhere in the world.

Simply go to AliExpress.com and type in the products you’re after. You will see products that match your search.

What’s crazy about AliExpress is that you can start selling these items right away if you want to, just put them on your site (or Craigslist for all I care) and buy directly off Ali when somebody buys your product.

But it’s best to first contact the supplier and ask about shipping, labels (they mustn’t put their own labels on it) and possible customization options. If the supplier is terrible at communicating with you, it’s probably better to find someone else.

Method #2: Reverse Google Image Search

Sounds pretty fancy, ey? What it means is this: browse through your competitor’s website and right click on their product images using Google Chrome, then click “Search Google for image”

Search google for product images

Scroll down a little and you’ll find pages that use this image. If you see AliExpress, Alibaba.com or any other website that indicates it’s a supplier: bingo! You’ve found a supplier that sells this very product.

Obviously this only works if the merchant used the original supplier’s images and hasn’t replaced them with their own professional photos. But you’d be surprised how many good products I’ve found using this simple little Google hack.

Of course, this doesn’t work for large, professional e-commerce websites but it’s a wonderful way to find nice products that other starting Shopify stores have found.

How to find small Shopify stores? Go to Google.com and type in:

“your keyword” inurl:myshopify.com

For example: fashion inurl:myshopify.com

This shows you all Shopify stores with that keyword that Google has indexed. You can make it as specific as you like.

Method #3: Google

Yep, the old-school method. Finding a supplier through Google can take some time, but finding a reliable dropshipping supplier you can work with long-term is worth the wait.

A huge advantage here is that you’ll find plenty of U.S. and Europe based suppliers, unlike on AliExpress where they’re all based in China. This has great advantages, like Shipping times, communication and general trust and liability in doing business.

Now if you think you’ll find what you’re looking for on the first page like normally, think again! Wholesaler and manufacturers often don’t rank high in Google, don’t offer a user-friendly website and some don’t have any website at all!

It may take a couple of days or weeks and a combination of 100 different keywords before you find what you’re looking for. Remember that these manufacturers and wholesalers aren’t there waiting for starting e-commerce entrepreneurs to approach them. They usually sell products in bulk with thin margins and you’ll have to ask if they would consider dropshipping.

You can also use search shortcuts in Google, that’ll help you refine your search.

Method #4: Directories

Let’s take a look at some free directories that list profiles of manufacturers, wholesalers and suppliers.

Online Domestic Directories

Online Overseas Directories

Method #5: Just ask the internet

The internet knows, at least that’s what we hope. There’s many great places you can ask about suppliers, from forums to Facebook groups. Some interesting places are:

Next steps…

After you’ve found some suppliers you might want to work with, it’s time to contact them. Send them an email and inquire about dropshipping. Suppliers get bombarded with shady dropshipping requests so you want to sound professional and to-the-point.

Good luck!

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The 10 Most Popular Online Business Models Explained

So you wanna be an internet entrepreneur, huh? Well, you’re not the first. Many investors and entrepreneurial minded folks have dived into the profitable online space. And I’ve got good news; now is one of the best times to start your own online business.

But where do you start? One of the first things to consider is exactly HOW you’re going to make money. Will you sell a product or service? Or make some money of advertisement clicks?

We go over the 10 most popular online business models and explain how they work.

AdSense

I bet you’ve seen this before: a website serves free content, like blog posts or guides, and monetizes their platform through Google AdSense. This simply means that whenever a visitor clicks on an ad, Google pays you (the website owner) a share for bringing a visitor to the advertiser’s site.

This business model offers an easy entrance point for newbies and can be used for almost any niche. Most AdSense websites bring traffic in organically, though there are people who have been successful at paid traffic as well.

Amazon Affiliate

Amazon offers the largest retail affiliate program worldwide so it’s worth mentioning here. It’s pretty simple: whenever you refer a customer to Amazon through your affiliate link, Amazon gives you a cut (if that user ends up buying, of course). The percentage you get as an affiliate is quite small (somewhere between 4 and 10 percent, depending on your usual sales volume) but the browser cookie sticks, meaning you even get commission on unrelated products that people end up buying a month later.

Although the commission may seem small, many internet entrepreneurs make their full time living from Amazon checks. Amazon is a popular monetization method for review sites (product reviews) and blogs.

Affiliate Marketing

Just like Amazon, other products and services also have affiliate programs. Nearly every large retailer has one, as well as many information products and courses like Lynda.com. You refer your visitors through an affiliate link and receive a commission for every sale made.

Besides individual affiliate programs, there are also affiliate networks through which you can promote thousands of different offers. A famous example of this is CJ.com. For digital products, take a look at Clickbank.com or JVZoo.

Dropshipping

If you want to sell a physical product, dropshipping might be for you. With dropshipping, you avoid having to deal with stock, shipping and large upfront costs for inventory while keeping full control over your prices and margins (in most cases).

As a dropshipper, you create the entire funnel that helps the customer buy their item. You then order from the supplier (a wholesaler or factory) who ships the item directly to the buyer’s home address.

Good suppliers will include your company details on the packaging so the package looks like it was sent by you, not the supplier. If you want to learn more about how dropshipping works, take a look at Shopify’s Ultimate Guide to Dropshipping

Amazon FBA

Amazon FBA (Fulfillment by Amazon) basically means you list your products on Amazon.com and have your own “store” there. There are many benefits to this approach, like leveraging off Amazon’s traffic, their huge userbase and the potentially hands-off approach.

Although Amazon FBA is great, it is best combined with other marketing methods of your online store. Most top selling FBAs have their own store and use Amazon as a sales channel. Not because Amazon’s traffic isn’t good, but because it is always better to have multiple revenue / traffic streams and never to rely on one single source to send you customers.

Ecommerce

Ecommerce is simply having your own online store. Having your own ecommerce store allows you to sell your inventory, as well as dropshipping products.

Most ecommerce site owners choose to leverage paid traffic as well as organic searches. A common way to rank your ecommerce store is by targeting specific product keywords for both paid and organic searches.

Software as a Service (SaaS)

This business model involves a website that provides a service, in exchange for monthly billing. Examples of this include Buffer.com and Shopify.

SaaS companies are sprouting up left and right. It is a very lucrative business model and usually incurs recurred billing. This means that a SaaS company can invest hundreds of dollars to attract a single customer who only pays $39.99 a month, because their lifetime value is likely to be much higher. For example, if the average SaaS customer stays with you for 20 months, then a $39.99 a month client is actually a $799 client.

Info Products

You’ve probably come across some info products in your lifetime. They are eBooks, video courses and all other paid information material. Although you’re probably familiar with the Make Money Online ones, Info products exist in every niche, from gardening to model train collecting.

Info products cost nothing to make. This is an important factor because it means selling a million guides costs you the same as selling 10. Once it’s created, the work is done and every customer means money (excluding marketing costs of course).

Apps

Apps are trending and the market is huge. Well known apps like Instagram and Snapchat are now worth billions of dollars. The app business model is interesting as it offers a different take on website marketing.

Once a user has downloaded your app, the thing you want is for them to keep using it. You can monetize your app using advertisements, paid upgrades (such as unlock premium features) or simply by making the entire app paid.

Lead Gen

Lead generation is a simple business model where you refer potential clients (leads) to an existing business in exchange for a flat fee. For example: if I refer potential customers to an insurance agency, they might pay me $30 for the qualified lead.

You can do this for a countless number of businesses, from personal training clients to cleaning services or massage therapy.

Conclusion

Online business is fun, and doing proper research before you begin is an important first step. Also consider this: will you be doing it all alone or is it better to bring on a parter? And what is your lifestyle / income goal with the business? 

It’s very important to know WHY you’re starting before you commit to anything. 

Do you know of any other popular business model we’ve missed? Let us know in the comments.

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